How it works
By default Alva Courses sends course emails from a shared alvaapps.com address with your store name shown as the sender. Adding your own domain lets you authenticate it with a DKIM record and a Return-Path record so mailbox providers trust the mail as genuinely yours. Once the DKIM record verifies, every course email — enrolment confirmations, certificates and notifications — sends from the address you entered.
Set up your sending domain
1. Open email settings
In the Shopify admin, open Alva Courses, go to Settings, and select Email Settings. Find the Own Email Domain section, which lets you send emails from your own domain instead of alvaapps.com.
2. Enter your From address
Under Email address from which you want to send notifications, enter the address learners should see — for example courses@yourbrand.com — and click Set Up Domain. Alva Courses then lists the two DNS records that verify the domain. Public domains such as gmail.com are refused.
3. Add the DNS records
Each record lists a Type, Host Name and Value. Add both to your domain's DNS host exactly as listed, using the Copy buttons. Record #1 is the DKIM record and Record #2 is the Return-Path record. No separate SPF record is needed.
4. Verify the records
Back in Alva Courses, click Verify DNS Records. Each record's badge turns from Unverified to Verified as it passes. Nothing re-checks in the background, so click again once DNS has propagated. Course emails switch to your address as soon as the DKIM record verifies. To change the address, click Remove Domain and set it up again.
What learners see
Course emails now arrive from your verified address with your brand as the sender, so learners recognise the mail and are more likely to open it. Replies go to that address too, and the enrolment email's plain-text contact line names it, so use a mailbox you check. Authentication helps inbox providers trust the mail, but as the section's warning notes, deliverability from your own domain is your responsibility.
See also
Was this helpful?
Last updated 2026-10-13