Affiliate Program Terms.

Last updated · June 3, 2026 · Alva Apps Ltd · courses@alvaapps.com

These Affiliate Program Terms and Conditions (the "Agreement" or "Terms") are a binding agreement between you ("you", "your", "Affiliate") and Alva Apps Ltd ("we", "us", "our", "Alva Apps"), the operator of the Alva Courses application for Shopify (the "App"). This Agreement governs your participation in the Alva Courses affiliate and referral program (the "Program"), through which you may earn commissions for referring Shopify merchants who subscribe to a paid plan of the App.

By enrolling in, accessing, or participating in the Program — including by submitting an application, clicking to accept these Terms, or using any affiliate link or referral code we provide — you confirm that you have read, understood, and agree to be bound by this Agreement, by our Terms and Conditions and our Privacy Policy, and by all guidelines and policies we publish for the Program from time to time. If you do not agree, you must not enroll in or participate in the Program.

Section 1 — Definitions

For the purposes of this Agreement:

• "Affiliate Link" means the unique tracking link, URL, or referral code we issue to you to track Referred Merchants.
• "Referred Merchant" means a Shopify merchant who installs the App and subscribes to a paid plan after clicking your Affiliate Link within the Attribution Window, and who is validly attributed to you through our tracking systems.
• "Attribution Window" means the 30-day period following a click on your Affiliate Link during which a resulting subscription may be credited to you.
• "Qualifying Payment" means a subscription payment actually received and retained by us from a Referred Merchant that has not been refunded, charged back, reversed, or flagged as fraudulent.
• "Commission" means the amount payable to you in respect of Qualifying Payments, as described in Section 5.
• "Program Dashboard" means the affiliate dashboard or platform through which the Program is administered and through which referrals, commissions, and payouts are tracked.

Section 2 — The Program and your relationship with us

The Program allows you to promote the App and earn Commission on Qualifying Payments from Referred Merchants. You participate in the Program as an independent contractor. Nothing in this Agreement creates any partnership, joint venture, agency, franchise, sales representative, or employment relationship between you and Alva Apps.

You have no authority to make or accept any offers or representations on our behalf, to bind us to any obligation, or to hold yourself out as our agent or employee. You will not make any statement, whether on your site or otherwise, that reasonably would contradict anything in this Section. You are solely responsible for the operation of your website(s), channels, content, and promotional activities, and for any costs you incur in connection with the Program.

Section 3 — Eligibility and enrollment

To participate, you must be at least 18 years old (or the age of majority in your jurisdiction, if higher) and able to form a legally binding contract. You must provide accurate, current, and complete information during enrollment and keep it up to date, including a valid PayPal account and any tax information we reasonably request.

Enrollment is subject to our approval. We may accept or reject any application, and may suspend or remove any Affiliate from the Program, at our sole discretion and without obligation to provide a reason. We may reject or remove Affiliates whose websites or channels, in our judgment, are unsuitable — including those that are illegal, promote violence, discrimination, or illegal activities, contain sexually explicit or obscene material, infringe intellectual property rights, or are otherwise objectionable or harmful to our brand.

Section 4 — Affiliate links and promotion

Upon approval, we will provide you with one or more Affiliate Links and may provide approved promotional materials. You may promote the App using your Affiliate Links through the permitted methods described in Section 11. You are responsible for the proper placement and use of your Affiliate Links, and only referrals tracked through your validly issued Affiliate Links will be eligible for Commission.

You must not modify, mask, cloak, redirect deceptively, or otherwise alter the Affiliate Links or the tracking parameters we provide in a way that interferes with accurate tracking, except as expressly permitted by us.

Section 5 — Commission structure

Subject to the terms of this Agreement, you will earn a recurring Commission of 25% of each Qualifying Payment made by a Referred Merchant, for as long as that merchant maintains an active paid subscription to the App and remains validly attributed to you.

Commission is calculated on the net subscription amount actually received and retained by us, and excludes any applicable taxes, payment processing or platform fees (including fees charged by Shopify or our payment providers), discounts, credits, refunds, and chargebacks. Commission is earned only on paid subscriptions; free trials, free plans, and non-subscription amounts do not generate Commission until and unless they convert into a Qualifying Payment.

We reserve the right to change Commission rates, eligibility criteria, and the structure of the Program at any time. Any change will apply prospectively from the date it takes effect and will not reduce Commission already validly earned on Qualifying Payments received before the change. Self-referrals (subscriptions purchased by you, your business, or on your own behalf) are not eligible for Commission.

Section 6 — Tracking and attribution

Referrals are tracked using cookies and/or unique referral codes associated with your Affiliate Links. We operate a last-click attribution model: where a merchant has clicked more than one affiliate's link, the referral is credited to the most recent Affiliate Link clicked within the Attribution Window.

A referral will only be credited where it is properly recorded by our tracking systems within the 30-day Attribution Window. We are not responsible for referrals that are not tracked due to factors outside our reasonable control, including a merchant's use of ad blockers, cookie blocking, privacy settings, deletion of cookies, use of a different device or browser, or failure of a third-party platform. The records in our Program Dashboard are the definitive and final basis for determining referrals, Qualifying Payments, and Commission. If you believe a referral has not been correctly tracked, you must notify us within 30 days of the relevant subscription for us to review it.

Section 7 — Refunds, chargebacks and clawbacks

Commission becomes payable only on Qualifying Payments. If a subscription payment is later refunded, charged back, reversed, cancelled, or determined by us to be fraudulent, invalid, or in breach of this Agreement, the corresponding Commission will not be payable and any Commission already credited or paid in respect of it will be deducted from your balance or otherwise reclaimed (a "clawback").

Commission is subject to a validation and hold period before it is confirmed and made eligible for payout, to allow for refunds, chargebacks, and fraud checks. We may withhold, delay, or cancel Commission, and suspend payouts, where we reasonably suspect fraud, abuse, prohibited activity, or breach of this Agreement, pending our investigation.

Section 8 — Payment terms

Confirmed Commission is paid on a Net-30 basis: approved Commission for a given month is paid out the following month, approximately 30 days after the close of the month in which it was confirmed, provided your accumulated approved balance has reached the minimum payout threshold of US$40. If your balance is below the threshold, it will roll over and accumulate until the threshold is met.

Payments are made in US Dollars (USD) via PayPal to the account associated with your Program enrollment. You are responsible for providing accurate payment details and for any fees, currency-conversion costs, or losses arising from incorrect or out-of-date payment information. We are not liable for payments misdirected as a result of incorrect details you provide.

Unclaimed balances may be forfeited if your account is inactive, closed, or terminated for cause, or if we are unable to pay you after reasonable attempts due to invalid payment information, to the extent permitted by applicable law.

Section 9 — Taxes

You are solely responsible for determining, reporting, and paying any and all taxes, levies, or duties applicable to Commission you earn, and for any registration or filing obligations in your jurisdiction. Commission amounts are stated exclusive of any such taxes. Where we are required by law to collect tax information from you or to withhold amounts from payments, you agree to provide the information we reasonably request and you authorize us to make such withholdings.

Section 10 — FTC disclosure and advertising compliance

You must comply with all applicable laws, regulations, and platform policies in connection with your promotion of the App, including the U.S. Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising and any equivalent advertising, consumer-protection, and disclosure laws in your jurisdiction.

You must clearly and conspicuously disclose your material connection with Alva Apps in every piece of promotional content, close to the relevant claim or Affiliate Link and in a way that is hard to miss — for example, with plain language such as "This is an affiliate link and I may earn a commission," or a clear "#ad" or "#affiliate" label where appropriate to the platform. Disclosures must not be hidden, ambiguous, or buried. You must not make false, misleading, deceptive, or unsubstantiated claims about the App, its features, pricing, or results, and you must not promise outcomes we do not guarantee. Failure to disclose properly is a material breach of this Agreement and may result in immediate termination and forfeiture of Commission.

Section 11 — Permitted promotional methods

Unless we agree otherwise in writing, you may promote the App through:

• Original content on websites, blogs, and review sites that you own or control;
• Your own social media accounts and channels, video content, podcasts, and newsletters;
• Email marketing to recipients who have opted in to receive communications from you, in compliance with anti-spam laws (including CAN-SPAM, GDPR/PECR, and CASL as applicable); and
• Honest, accurate tutorials, reviews, and educational content about the App.

All promotional content must be accurate, lawful, and consistent with our brand guidelines and this Agreement. We may require you to remove or modify any content that we consider non-compliant, misleading, or harmful to our brand.

Section 12 — Prohibited activities

You must not, in connection with the Program:

• Bid on, or use in paid search advertising, our trademarks, brand names, or misspellings or variations of them (including "Alva Courses", "Alva Apps", and similar terms), or direct paid traffic to landing pages in a way that competes with or impersonates us;
• Register, use, or traffic in domain names, social handles, or app/store listings containing our trademarks or confusingly similar terms;
• Send spam or unsolicited bulk email, messages, or postings, or use deceptive, intrusive, or non-consensual marketing;
• Engage in cookie stuffing, forced clicks, hidden frames or pixels, link cloaking, typosquatting, or any practice designed to claim referrals not genuinely generated by your marketing;
• Make self-referrals or process subscriptions on your own behalf, or collude with merchants to generate Commission improperly;
• Post Affiliate Links or any discount codes on coupon, deal, cashback, or incentive-traffic sites, or offer unauthorized rebates or incentives, unless we expressly permit it in writing;
• Publish fake reviews, fabricated testimonials, or misleading endorsements;
• Misrepresent your relationship with us, the App's features, pricing, or performance, or use our name in a way that implies endorsement of your other products or services;
• Use the Program for any unlawful, fraudulent, deceptive, defamatory, infringing, or otherwise objectionable purpose; or
• Attempt to interfere with, manipulate, or circumvent our tracking, attribution, or security systems.

Engaging in any prohibited activity is a material breach of this Agreement and may result in immediate termination, withholding and forfeiture of all Commission (including pending and previously credited Commission), clawback of amounts paid, and any other remedies available to us at law.

Section 13 — Use of AI-generated content

You may use generative artificial intelligence tools to help create promotional content, provided that: (a) every factual claim about the App, its features, and pricing is independently verified by you against our official sources before publication; (b) you do not generate or publish AI-created images, audio, or video that depict real people (including our staff, customers, or any individual) without authorization, or that could deceive or mislead the audience; (c) AI-generated content is disclosed as such wherever applicable law or platform policy requires; and (d) all such content otherwise complies with this Agreement, including the disclosure and accuracy requirements in Sections 10 and 11. You remain fully responsible for all content you publish, regardless of how it was created.

Section 14 — Trademarks, brand assets and intellectual property

All intellectual property rights in the App, the "Alva Courses" and "Alva Apps" names and logos, and any promotional materials we provide remain our exclusive property or that of our licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to use our approved brand assets solely to promote the App during your participation in the Program and strictly in accordance with this Agreement and any brand guidelines we provide.

You must not alter our brand assets, use them in a disparaging or misleading manner, or use them in any way that suggests a relationship beyond that of an independent affiliate. This license terminates automatically when your participation in the Program ends, and you must promptly cease all use of our brand assets and remove our trademarks from your channels upon termination. We retain all rights not expressly granted to you.

Section 15 — Data protection and privacy

Each party will comply with all applicable data protection and privacy laws, including the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA), as applicable, in connection with the Program. Our handling of personal data is described in our Privacy Policy.

You are responsible for ensuring that any personal data you collect or process in the course of your promotional activities (for example, email subscribers) is collected and used lawfully, with all required notices and consents, and with appropriate security measures. You must not sell, misuse, or unlawfully share personal data, and you must promptly notify us of any data breach that affects data shared between us in connection with the Program. Upon termination, you must stop using and, where required, delete any personal data obtained through the Program.

Section 16 — Confidentiality

You may receive non-public information about the Program, including commission rates, performance data, product roadmaps, pricing, and business plans ("Confidential Information"). You agree to keep Confidential Information confidential, to use it only for the purpose of participating in the Program, and not to disclose it to any third party without our prior written consent, except as required by law. This obligation survives termination of this Agreement.

Section 17 — Term, termination and effect of termination

This Agreement begins when you enroll in the Program and continues until terminated. Either party may terminate participation in the Program for convenience at any time, with or without cause, by giving the other party at least 14 days' written notice (email is sufficient). We may suspend or terminate your participation immediately and without notice if you breach this Agreement, engage in any prohibited activity, or where we reasonably suspect fraud or conduct harmful to us or to merchants.

On termination: (a) the license to use our brand assets ends and you must remove all Affiliate Links and our trademarks from your channels; (b) you will be paid any Commission validly earned and confirmed up to the termination date, subject to the minimum payout threshold, validation and hold periods, and clawback provisions, except that no further Commission accrues after termination; and (c) if we terminate for your breach or for prohibited activity or fraud, all pending and unpaid Commission may be forfeited and previously paid Commission relating to the breach may be reclaimed. We may also discontinue the Program in whole or in part at any time. Provisions that by their nature should survive termination (including Sections 7, 9, 12, 14, 16, 20, 21, and 24) will survive.

Section 18 — Modifications to the Program and these Terms

We reserve the right, at our sole discretion, to modify, suspend, or discontinue the Program, and to update, change, or replace any part of this Agreement, at any time by posting the updated Terms on this page and/or notifying you. It is your responsibility to review this page periodically. Your continued participation in the Program after changes take effect constitutes your acceptance of the revised Terms. If you do not agree to a change, your sole remedy is to withdraw from the Program.

Section 19 — No guarantee of earnings

We make no representation or warranty about the amount of Commission, traffic, conversions, or income you may earn through the Program, if any. Your results depend on factors within your control and on market conditions, and any examples of earnings are illustrative only and not a promise of results.

Section 20 — Disclaimer of warranties; limitation of liability

The Program, the App, the Program Dashboard, and all related materials are provided "as is" and "as available" without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Program or its tracking will be uninterrupted, timely, secure, or error-free.

To the maximum extent permitted by law, in no case shall Alva Apps Ltd, or our directors, officers, employees, affiliates, agents, contractors, suppliers, or service providers, be liable for any indirect, incidental, punitive, special, or consequential damages, or for any lost profits, lost revenue, lost savings, or loss of data, arising out of or relating to the Program or this Agreement, even if advised of their possibility. To the maximum extent permitted by law, our total aggregate liability arising out of or relating to the Program and this Agreement will not exceed the total amount of Commission paid or payable to you in the six (6) months immediately preceding the event giving rise to the liability. Some jurisdictions do not allow certain limitations, so some of these limitations may not apply to you.

Section 21 — Indemnification

You agree to indemnify, defend, and hold harmless Alva Apps Ltd and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, suppliers, and employees from and against any claim, demand, loss, liability, damage, or expense, including reasonable attorneys' fees, arising out of or related to: (a) your participation in the Program; (b) your promotional activities, websites, channels, or content; (c) your breach of this Agreement or of any law or third-party right; or (d) your failure to make required disclosures or to comply with applicable advertising, data-protection, or tax laws.

Section 22 — Relationship of the parties

You and Alva Apps are independent contractors. This Agreement does not create any partnership, joint venture, agency, fiduciary, or employment relationship. Neither party may bind the other or incur obligations on the other's behalf without prior written consent.

Section 23 — Assignment; severability; waiver; entire agreement

You may not assign or transfer this Agreement or any of your rights or obligations under it without our prior written consent. We may assign this Agreement freely. If any provision of this Agreement is held to be unlawful, void, or unenforceable, that provision will be enforced to the maximum extent permissible and severed from the remaining provisions, which will continue in full force and effect.

Our failure to exercise or enforce any right or provision of this Agreement is not a waiver of that right or provision. This Agreement, together with any Program guidelines and the documents it references, constitutes the entire agreement between you and us regarding the Program and supersedes any prior agreements or understandings. Any ambiguities in interpretation will not be construed against the drafting party.

Section 24 — Governing law and dispute resolution

This Agreement and any dispute or claim arising out of or in connection with it or the Program (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of England and Wales, without regard to conflict-of-law principles. You agree to submit to the exclusive jurisdiction of the courts of England and Wales for the resolution of any such dispute, except where mandatory consumer-protection laws of your place of residence provide otherwise.

Section 25 — Contact information

Questions about the Program or these Terms should be sent to us at courses@alvaapps.com.