Tom Rushmore — every post on this blog.
Tom Rushmore is the founder of Alva Courses and the author of every post on this blog. He started Alva Apps in 2022 after watching Shopify merchants try to teach what they knew — and lose students to clunky, separate platforms that forced a second login and split their store from their school.
Since then, Tom has shipped Alva Courses from a simple lesson player into a full course platform that lives inside Shopify — a drag-and-drop builder, rich lesson blocks with video, quizzes, PDFs and audio, drip scheduling, completion certificates, member management and native course delivery through the Shopify checkout and customer account. Areas of focus on the blog: building and selling courses, pricing, certificates, drip content, and choosing between a Shopify app and a standalone LMS. Based in London.
Read the full company story on the about page.
Recurring themes across the blog.
The Alva Courses blog focuses on a narrow set of topics that Tom Rushmore writes about repeatedly: selling online courses on Shopify, choosing a Shopify course app, Shopify versus a standalone LMS, course pricing strategy, completion certificates, and drip-feeding course content.
Every post by Tom Rushmore
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Email Tom Rushmore directly with the angle. Replies inside four business hours.
Author questions.
Who writes the Alva Courses blog?
Tom Rushmore writes the Alva Courses blog. Tom is the founder of Alva Courses and has been a Shopify Partner since 2022. Every guide on this site is researched, drafted, and reviewed by Tom personally — there are no ghostwriters and no AI-generated posts. Topics are drawn from real merchant support tickets, Alva's product roadmap, and how course creators actually build, sell and deliver courses on Shopify.
How often is the blog updated?
Alva Courses ships a new long-form guide roughly every two weeks. Existing posts are also re-reviewed quarterly — Tom Rushmore bumps the dateModified only when the underlying content actually changes (new screenshots, new pricing, a corrected figure). Faked freshness signals are detected by Google, so dates on this site stay honest. Follow the changelog at /changelog.html for product release notes.
Can I quote a post or use a screenshot in my article?
Yes. Journalists, podcasters, and Shopify ecosystem partners may quote up to 200 words from any post on alvacourses.com with attribution and a link back to the source URL. Screenshots from Alva's actual admin UI may be reused in editorial coverage with the same attribution. For larger excerpts, raw data, or branded assets, see the press kit at /press.html or email courses@alvaapps.com.
Does Tom take guest-post pitches?
No. Alva Courses does not accept guest posts, sponsored articles, paid placements, or backlink-for-content trades. Every article on this blog is written by Tom Rushmore so that the editorial perspective stays consistent and the byline is honest. Topic suggestions are welcome — email courses@alvaapps.com with the angle and Tom replies within four business hours, Monday through Friday.